Việt Nam seeks to enhance global awareness, goodwill and trust toward the country, its people, culture and development achievements, thereby helping affirm national stature, prestige, identity and competitiveness in the region and worldwide.

Thung Ui is a new destination that offers beautiful nature, hospitality and stunning photo ops in Ninh Bình Province.

Offering a series of engaging cultural activities, the event aims to create an appealing destination for locals and visitors to enjoy and shop for Tết (Lunar New Year).

Vietnamese Ambassador to China Phạm Thanh Bình described phở as a “national dish” and a cultural symbol of Việt Nam. He said the event aimed to build bridges bringing international friends closer to Việt Nam's culinary culture, thereby enhancing mutual understanding and people-to-people exchanges.

Data from travel platform Agoda show that searches for domestic destinations during the upcoming Tết holiday surged by nearly 22 per cent, far outpacing outbound travel demand, which rose by a modest 7 per cent.

Ring in the Year of the Horse with dazzling 15‑minute fireworks lighting up Hà Nội’s skies at 33 locations on Lunar New Year’s Eve 2026.

Traditional Tết markets and festivals will open across the city centre and along the Hàn River banks, at Hội An Sculpture Park, in rural mountain villages and within ethnic communities.

Lion and dragon dances by the Vietnamese-Chinese community is at the heart of the Lunar New Year in HCM City. As Tết holiday approaches, this traditional art form is brought to life by local troupes and competitions.

Visitors will enjoy free entry to the Hồ Citadel World Heritage Site from February 12 to 17, 2026 (from the 25th day of the 12th lunar month to the first day of the Year of the Horse). Meanwhile, free entry to the Lam Kinh Special National Relic will be available from February 16 to 19, 2026 (from the 29th day of the 12th lunar month to the third day of the Year of the Horse).

Cherry blossoms are in full bloom across central Đà Lạt, drawing large numbers of residents and visitors and boosting tourism during what is typically a low season.

The southernmost province of Cà Mau has issued a sustainable tourism development plan for the period 2026-2030, focusing on community-based tourism, ecotourism and cultural and spiritual tourism.

This event will mark the first time that collections of áo dài by Vietnamese designers are showcased on a truly international fashion stage, according to the organisers of ADFW 2026.

Why are you chuntering along the road ahead of me, blocking my path as we get overtaken by cyclists?

Recycled driftwood sculptures in Hội An transform flood debris into horse-themed art, celebrating resilience, local craftsmanship and a green tourism spirit during the Lunar New Year.

HCM City’s theatres are presenting new shows designed to cater to a diverse audience during the Tết (Lunar New Year) holiday, which falls on February 14-22.

The 'Hmong New Year in the City' programme returned this year, bringing the vibrant spirit of the highlands into the capital. The annual celebration gathers young Hmong in Hà Nội together to mark their New Year away from home, as colourful costumes, lively music and joyful traditional dances fill the streets with festivity.

Traditional Tết festivities are bringing spring to life at ancient houses and temples across Hà Nội’s Old Quarter, where visitors can experience not only heritage spaces but also the customs and rituals of the Lunar New Year.

At the Spring Fair, Tho unveiled a captivating green world crafted entirely from coconut leaves. Her offerings ranged from elegant flower vases and intricate baskets to whimsical creations like handbags, wedding bouquets and lively figures of butterflies, peacocks and other enchanting creatures.

The fair allows production facilities to gather market feedback, understand consumer trends, adjust designs, improve quality, and enhance the value of their products.

Strengthening the cultural industry through effective innovations is essential for achieving the goals outlined in Resolution 57-NQ/TW. This resolution focuses on breakthroughs in science, technology, innovation and national digital transformation, aiming to spur economic growth and promote Vietnamese culture on a global scale.