Blessed with sacred heritage, majestic landscapes and vibrant ethnic cultures, Phú Thọ is shaping itself into a dynamic tourism hub of northern Việt Nam, offering visitors a seamless blend of tradition, nature and modern leisure experiences.

Mưa Đỏ (Red Rain), a war epic inspired by the 81-day battle to defend the Quảng Trị Ancient Citadel in 1972 and produced by the People’s Army Cinema, won multiple awards at the 24th Việt Nam Film Festival.

Việt Nam's war epic Mưa Đỏ (Red Rain) has been confirmed to compete in the preliminary round of the Best International Feature category at the 98th Academy Awards by the US Academy of Motion Picture Arts and Sciences (AMPAS).

The booth of the Vietnamese Embassy, themed “80 Years of Vietnamese Diplomacy: Peace and Development,” featured images reflecting Việt Nam’s people, culture and development achievements, along with the special ties between Việt Nam and Laos.

“Khai Hoa Huyền Ấn”, an interactive event, aims to bring history closer the younger generation through immersive visual experiences, technology-driven interactions, and deeply connective exploratory activities this weekend in HCM City.

The forum, organised by the Việt Nam Institute of Culture, Arts, Sports and Tourism, aims to share international lessons on placemaking grounded in culture, arts and creativity among Asian countries.

From the beginning of 2025 to November 18, an additional 734 authors had registered as members of the Vietnam Centre for Protection of Music Copyright, bringing the total number of authorised members to 7,072.

The exhibition features 37 booths, including 22 from Vietnamese localities, 15 from Japan, and five spaces dedicated to Việt Nam–Japan cultural interaction.

The exhibits highlight key developments in the Việt Nam – US partnership, introduce Việt Nam's scenic landscapes and cultural diversity, and reflect the craftsmanship, creativity, and enduring resilience of Vietnamese culture through centuries of changes.

On its 55th anniversary celebration, officials and staff at the Hồ Chí Minh Museum confirmed their determination to build the venue into a leading centre for education about the revolutionary tradition and a cultural institution of national significance.

Visitors to the National Village for Ethnic Culture and Tourism in Hà Nội can experience the rich diversity of Việt Nam’s 54 ethnic groups. Through music, dance, handicrafts, and cuisine, ethnic communities showcase their traditions and cultural pride, offering a joyful celebration of heritage and unity.

Despite recent unfavourable weather conditions in several Vietnamese localities, Russian travel companies reported no cancellations or reductions in tour bookings to Việt Nam, indicating that the country remains a highly attractive destination for Russian holidaymakers.

Visitors were drawn to signature products such as phở, fresh spring rolls, Vietnamese coffee, instant noodles, dried bananas and jackfruit, coconut candy and handicrafts including bamboo dragonflies and leather wallets. Phở and spring rolls, regarded as “culinary ambassadors” of Việt Nam, attracted long queues, while Vietnamese coffee sold out quickly.

Time Out magazine also describes Vĩnh Khánh as a lively, energetic street that embodies the very soul of HCMinh City’s street food culture.

The 2025 Southeast Asian Gong Festival will connect regional artisans, set records and bring the finest of gong culture to people in December in Lâm Đồng Province.

With its rich culinary traditions and distinctive local flavours, Nghệ An is turning its cuisine into a powerful “golden key” to attract visitors and strengthen its tourism brand.

Thiên Lai Pagoda, also known as Phấn Lôi Pagoda, is a historic part of the Trúc Lâm Zen sect, dating back to the 13th century. In 2009, it was designated as a provincial historical and cultural relic, embodying profound spiritual significance and serving as a pilgrimage site for the local community.

Entitled “Việt Nam Diệu Sử”, the Made-in-Vietnam product applies augmented reality (AR) combined with artificial intelligence (AI) to recreate historical scenes within the real space of the heritage site.

Tourism investment now focuses more on enhancing experiences, upgrading infrastructure, and developing skills for local communities. Projects only generate sustainable development when investment is tied closely to local life and livelihoods.

Widely regarded as one of the most picturesque landscapes in Phú Thọ and the wider northwestern region, the terraced fields cascade across gently sloping hillsides.