The fair will also contribute to promoting the campaign “Vietnamese people give priority to using Vietnamese goods” and introducing Việt Nam’s traditional Tết culture to international visitors.

The Đà Nẵng MICE Tourism Promotion Programme 2026, themed “Đà Nẵng - Elevating your MICE experience”, will be implemented from January 1 through the end of the year. Under the programme, the city targets welcoming and supporting nearly 93,000 MICE visitors, representing an increase of about 12 per cent compared to 2025.

“The Sorrow of War” novel by Bảo Ninh has been removed from the list of 50 outstanding Vietnamese literary and performing arts works created since national reunification (April 30, 1975) as per the wishes of the author, and based on a review of the selection criteria.

Dealing in Distance, a traveling festival across Southeast Asia on diaspora, an identity shaped by migration and displacement, will present outstanding art in multiple disciplines to Việt Nam in January.

The HCM City Book Street has become a must-visit cultural destination in HCM City, attracting around 3,000 domestic and international visitors daily since its establishment and development over the past decade.

From palanquin processions in Nghệ An to the sweet longans of Hưng Yên and the ancestral rites of the Mường in Ninh Bình, Việt Nam’s newly inscribed national heritages weave together ritual, cuisine and community, enriching the nation’s cultural tapestry.

Ten fireworks teams from Italy, China, Germany, Japan, Macau, Australia, Portugal and France will compete in the largest Đà Nẵng International Fireworks Festival from May 30 to July 11, making it one of the beach city’s most attractive tourism and cultural events in 2026.

Selecting Việt Nam for this year’s list, the New York Times editorial board described the S-shaped country as a rapidly rising tourism powerhouse in Southeast Asia.

The 2026 Thiên Lý Path Award was presented to young artists Nguyễn Nguyệt Anh and Lâm Gia Huân. 

Đoàn Bổng's passing brings deep sorrow, not only due to the vast number of works he created but also because of the unique mark he left as an artist deeply connected to his homeland, the country, and Hà Nội.

Designer Bùi Hoàng Ân breathes new life into Việt Nam’s craft heritage with a fashion collection inspired by the vibrant sedge mats of Định Yên Village.

The exhibition highlights decisive historical turning points, the Party’s leadership role, and the immense strength of the people, which together laid the foundation for the victories of the Vietnamese revolution.

Vietnamese artists and audiences are blending cultural heritage with global trends to carve out a distinctive V-Pop identity, a new whitepaper reports. 

Nguyễn Phan Quế Mai has launched her second novel, Dust Child, in Việt Nam. She wrote the novel in English and then co-translated it into Vietnamese.

Based on Agoda’s comparison of accommodation bookings between January-November last year and the same period in 2024, Sapa climbed 15 places in the rankings of Asia’s top 100 destinations, making it the fastest-growing destination in the region.

The exhibition highlights decisive historical turning points, the Party’s leadership role, and the immense strength of the people, which together laid the foundation for the victories of the Vietnamese revolution.

From 2026 to 2030, Thái Nguyên Province plans to achieve a significant breakthrough in tourism by developing smart and green initiatives and accelerating the use of digital technology to enhance connectivity and support for visitors' information and service needs.

The activities aim to celebrate Việt Nam's diverse cultural identities, contribute to upholding traditional values, and foster exchange, solidarity, and mutual support among ethnic groups.

For many foreign diners, the charm of Hà Nội's street food lies in the seamless blend of tradition and modernity, where food is inseparable from the rhythm of daily life.