To capitalise on early-year success, various destinations are rolling out engaging programmes to attract visitors.

The event featured a variety of activities designed to showcase the richness and diversity of Vietnamese culture to the international community.

A comprehensive strategy is vital for improving quality, diversifying products and expanding the market in a sustainable manner to elevate Vietnamese sandwich or bánh mì to new heights, experts and industry insiders said.

The bride was graceful in a long-sleeved, off-the-shoulder gown crafted by the esteemed Vietnamese designer Phan Huy.

The nine-year-old boy won over the judges and the audience at the event with his captivating and professional performance skills.

Five thousand fans wore traditional Vietnamese attire, a new Guinness World Record, during a special five hour long concert.

The album is the result of the artist’s relentless creative process over more than 20 years, built with the desire to introduce Vietnamese culture through music and highlight the unique sounds of each region.

Governor Pratya highlighted the food street’s role in boosting the local economy and attracting tourists. He noted that alongside landmarks such as the Hồ Chí Minh Memorial and the Thai - Vietnamese Cultural Street Gate, it further strengthens ties with Vietnamese localities.

The ‘One Village One Product’ (OCOP) shop, showcasing and selling unique traditional handicrafts made by the ethnic groups of Nam Giang district in the central province of Quảng Nam, has been opened at Kansai International Airport in Japan.

Việt Nam faces a significant TB burden, with approximately 170,000 new cases and 11,000 to 12,000 deaths annually. TB is one of the leading causes of death from infectious diseases in the country.

A concert commemorating the 24th anniversary of songwriter Trịnh Công Sơn's passing will take place at the Hanoi Opera House at 8pm on March 29 and 30.

A wide variety of bánh mì (Vietnamese sandwich) with many types of fillings are being displayed at the 3rd Việt Nam Bánh Mì Festival that opened on Friday in HCM City.

The southeastern province of Bình Phước has launched a fashion show to honour its traditional craft – brocade weaving, striving to preserve the cultural heritage of the S'Tiêng ethnic minority of the province.

The Việt Nam Television (VTV) and its partner will cooperate to scout young people and children with talent of art and promote them for further development.

Nguyễn Thị Đơn overcame beautiful contestants to win the Miss Business Beauty Việt Nam 2025 on March 20 in a Grand Finale held in at the Bikini Beach - NovaWorld Phan Thiết, Bình Thuận Province.

The Mister Tourism World 2025 competition has been authorised for organisation by the Department of Culture, Sports and Tourism of Ninh Thuận Province.

This year, the Việt Nam – Japan Cultural Exchange marked its 10th edition at Đông Á University in Đà Nẵng City.

Snap it before it goes, visitors and locals rush to see the famed 'Shark Jaw' building overlooking Hoàn Kiếm Lake.