Brand building for Vietnamese agricultural products needed to boost exports

  • Organic green asparagus grown by Nha Ho Seed JSC in the south central coastal province of Ninh Thuan is granted with a planting zone code. VNA Photo: Công Thử
    Organic green asparagus grown by Nha Ho Seed JSC in the south central coastal province of Ninh Thuan is granted with a planting zone code. VNA Photo: Công Thử
  • Organic green grape grown in Ninh Son district, the south central coastal province of Ninh Thuan is granted with a planting zone code. VNA Photo: Công Thử
    Organic green grape grown in Ninh Son district, the south central coastal province of Ninh Thuan is granted with a planting zone code. VNA Photo: Công Thử
  • Organic green grape grown in Ninh Son district, the south central coastal province of Ninh Thuan is granted with a planting zone code. VNA Photo: Công Thử
    Organic green grape grown in Ninh Son district, the south central coastal province of Ninh Thuan is granted with a planting zone code. VNA Photo: Công Thử
  • Organic green asparagus grown by Nha Ho Seed JSC in the south central coastal province of Ninh Thuan is granted with a planting zone code. VNA Photo: Công Thử
    Organic green asparagus grown by Nha Ho Seed JSC in the south central coastal province of Ninh Thuan is granted with a planting zone code. VNA Photo: Công Thử
Despite many Vietnamese agricultural products are among those with the highest export outputs in the world but have yet to own a strong brand that is widely known by consumers. According to Tran Cong Thang, Director of the Institute of Policy and Strategy for Agriculture and Rural Development, up to 90% of Vietnam's agricultural products are still exported as raw materials, and their export prices are lower than those of similar products from many other countries. Currently, 80% of exported agricultural products have not been branded, do not have their own logos and labels, and have not fully participated in the global value chains. VNA Photo: Công Thử

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