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Brand building for Vietnamese agricultural products needed to boost exports
Organic green asparagus grown by Nha Ho Seed JSC in the south central coastal province of Ninh Thuan is granted with a planting zone code. VNA Photo: Công Thử
Organic green grape grown in Ninh Son district, the south central coastal province of Ninh Thuan is granted with a planting zone code. VNA Photo: Công Thử
Organic green grape grown in Ninh Son district, the south central coastal province of Ninh Thuan is granted with a planting zone code. VNA Photo: Công Thử
Organic green asparagus grown by Nha Ho Seed JSC in the south central coastal province of Ninh Thuan is granted with a planting zone code. VNA Photo: Công Thử
VNA Photos
Brand building for Vietnamese agricultural products needed to boost exports
04/27/2024 14:46
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TTXVN
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Despite many Vietnamese agricultural products are among those with the highest export outputs in the world but have yet to own a strong brand that is widely known by consumers. According to Tran Cong Thang, Director of the Institute of Policy and Strategy for Agriculture and Rural Development, up to 90% of Vietnam's agricultural products are still exported as raw materials, and their export prices are lower than those of similar products from many other countries. Currently, 80% of exported agricultural products have not been branded, do not have their own logos and labels, and have not fully participated in the global value chains. VNA Photo: Công Thử
Brand building for Vietnamese agricultural products needed to boost exports
Despite many Vietnamese agricultural products are among those with the highest export outputs in the world but have yet to own a strong brand that is widely known by consumers. According to Tran Cong Thang, Director of the Institute of Policy and Strategy for Agriculture and Rural Development, up to 90% of Vietnam's agricultural products are still exported as raw materials, and their export prices are lower than those of similar products from many other countries. Currently, 80% of exported agricultural products have not been branded, do not have their own logos and labels, and have not fully participated in the global value chains. VNA Photo: Công Thử
Brand building for Vietnamese agricultural products needed to boost exports
Despite many Vietnamese agricultural products are among those with the highest export outputs in the world but have yet to own a strong brand that is widely known by consumers. According to Tran Cong Thang, Director of the Institute of Policy and Strategy for Agriculture and Rural Development, up to 90% of Vietnam's agricultural products are still exported as raw materials, and their export prices are lower than those of similar products from many other countries. Currently, 80% of exported agricultural products have not been branded, do not have their own logos and labels, and have not fully participated in the global value chains. VNA Photo: Công Thử
Brand building for Vietnamese agricultural products needed to boost exports
Despite many Vietnamese agricultural products are among those with the highest export outputs in the world but have yet to own a strong brand that is widely known by consumers. According to Tran Cong Thang, Director of the Institute of Policy and Strategy for Agriculture and Rural Development, up to 90% of Vietnam's agricultural products are still exported as raw materials, and their export prices are lower than those of similar products from many other countries. Currently, 80% of exported agricultural products have not been branded, do not have their own logos and labels, and have not fully participated in the global value chains. VNA Photo: Công Thử
Brand building for Vietnamese agricultural products needed to boost exports
Despite many Vietnamese agricultural products are among those with the highest export outputs in the world but have yet to own a strong brand that is widely known by consumers. According to Tran Cong Thang, Director of the Institute of Policy and Strategy for Agriculture and Rural Development, up to 90% of Vietnam's agricultural products are still exported as raw materials, and their export prices are lower than those of similar products from many other countries. Currently, 80% of exported agricultural products have not been branded, do not have their own logos and labels, and have not fully participated in the global value chains. VNA Photo: Công Thử
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