Hue redefines tourism with green, digital innovation

  • Tourists visit Thanh Toan tile bridge- one of five tourist destinations in Hue piloting plastic reduction models. VNA Photo: Mai Trang
    Tourists visit Thanh Toan tile bridge- one of five tourist destinations in Hue piloting plastic reduction models. VNA Photo: Mai Trang
  • Tourists visit Chuon lagoon - one of five tourist destinations in Hue piloting plastic reduction models. VNA Photo: Mai Trang
    Tourists visit Chuon lagoon - one of five tourist destinations in Hue piloting plastic reduction models. VNA Photo: Mai Trang
  • Tourists visit Thanh Toan tile bridge- one of five tourist destinations in Hue piloting plastic reduction models. VNA Photo: Mai Trang
    Tourists visit Thanh Toan tile bridge- one of five tourist destinations in Hue piloting plastic reduction models. VNA Photo: Mai Trang
In central Vietnam, the former imperial capital of Hue is reimagining its tourism industry, blending sustainable green projects with advanced digital technology to attract eco-conscious and tech-savvy travellers while preserving its rich cultural heritage. The "Plastic-Reducing Tourism" push, launched in Thuy Bieu ward and now expanded to iconic sites like Thanh Toan tile bridge, Ngu My Thạnh - Con Toc, and Chuon lagoon, is gaining traction. They are becoming go-to zones for community-based tourism, drawing visitors eager to immerse themselves in local traditions. Hue is pioneering a bicycle-friendly model, while expanding pedestrian zones, community cycling, and public electric vehicles. Digital innovations, including e-tickets, automated guides, Hue City Passport app, and 3D food maps, are levelling up the tourist experience without losing that cultural soul. VNA Photo: Mai Trang

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