Yen Bai taps rich cultural heritage to drive tourism

  • Hmong men play khen at festivals to promote their traditional culture. VNA Photo
    Hmong men play khen at festivals to promote their traditional culture. VNA Photo
  • Artisan Ly Thi Ninh embroiders a piece of brocade. VNA Photo
    Artisan Ly Thi Ninh embroiders a piece of brocade. VNA Photo
  • Ly Thi Ninh, director of the Hmong embroidery and weaving cooperative, launched in partnership with Craft Link, a Hanoi-based centre for artisanal crafts, is on a mission to safeguard these ancestral skills. She mentors women to pass down embroidery techniques to their daughters and partners with schools to host workshops, immersing hundreds of students each year in the art of Hmong needlework. VNA Photo
    Ly Thi Ninh, director of the Hmong embroidery and weaving cooperative, launched in partnership with Craft Link, a Hanoi-based centre for artisanal crafts, is on a mission to safeguard these ancestral skills. She mentors women to pass down embroidery techniques to their daughters and partners with schools to host workshops, immersing hundreds of students each year in the art of Hmong needlework. VNA Photo
  • Visitors enjoy wearing traditional H'mong clothes. VNA Photo
    Visitors enjoy wearing traditional H'mong clothes. VNA Photo
  • Khau Pha pass is a popular destination in Yen Bai for paragliding. VNA Photo
    Khau Pha pass is a popular destination in Yen Bai for paragliding. VNA Photo
  • Terraced rice fields in Yen Bai. VNA Photo
    Terraced rice fields in Yen Bai. VNA Photo
Nestled at the gateway to Vietnam’s northwestern region, Yen Bai Province is turning its rich cultural heritage into a powerful engine for sustainable tourism, enriching local communities while captivating global travellers with authentic experiences. Being home to 30 distinct ethnic groups, Yen Bai is a vibrant mosaic of cultural identities, boasting 137 historical and cultural relics, over 40 traditional festivals, and more than 510 intangible cultural treasures. In Mu Cang Chai, a highland district where over 90% of residents are Hmong, cultural traditions are the heartbeat of a burgeoning tourism sector. VNA Photo

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