Vietnam's second rice brand enters picky Japanese market

Chargé d’affaires Nguyen Duc Minh at the Vietnamese Embassy in Japan speaks at the ceremony to debut the produce. VNA Photo
Chairman of the Tan Long Group Truong Sy Ba speaks at the ceremony to debut the produce. VNA Photo
A view of the ceremony to debut the produce. VNA Photo
Japanese consumers are interested in Vietnamese rice. VNA Photo

VNA Photos

Vietnam's second rice brand enters picky Japanese market

10/09/2024 23:11 | TTXVN |

Japonica-AAN has become the second Vietnamese rice brand to have entered Japan, with a ceremony held on October 9 to debut the produce. In 2022, the AAN brand of ST25, a Vietnamese variety winning the World’s Best Rice title, hit the shelves of Japanese supermarkets, marking the first time such a brand of Vietnam had successfully accessed one of the world’s most choosy markets. The launch of the second brand, Japonica-AAN, continues to demonstrate Vietnam’s determination to improve farm produce quality and conquer demanding markets, including Japan. VNA Photo

Vietnam's second rice brand enters picky Japanese market

Japonica-AAN has become the second Vietnamese rice brand to have entered Japan, with a ceremony held on October 9 to debut the produce. In 2022, the AAN brand of ST25, a Vietnamese variety winning the World’s Best Rice title, hit the shelves of Japanese supermarkets, marking the first time such a brand of Vietnam had successfully accessed one of the world’s most choosy markets. The launch of the second brand, Japonica-AAN, continues to demonstrate Vietnam’s determination to improve farm produce quality and conquer demanding markets, including Japan. VNA Photo
Vietnam's second rice brand enters picky Japanese market

Japonica-AAN has become the second Vietnamese rice brand to have entered Japan, with a ceremony held on October 9 to debut the produce. In 2022, the AAN brand of ST25, a Vietnamese variety winning the World’s Best Rice title, hit the shelves of Japanese supermarkets, marking the first time such a brand of Vietnam had successfully accessed one of the world’s most choosy markets. The launch of the second brand, Japonica-AAN, continues to demonstrate Vietnam’s determination to improve farm produce quality and conquer demanding markets, including Japan. VNA Photo
Vietnam's second rice brand enters picky Japanese market

Japonica-AAN has become the second Vietnamese rice brand to have entered Japan, with a ceremony held on October 9 to debut the produce. In 2022, the AAN brand of ST25, a Vietnamese variety winning the World’s Best Rice title, hit the shelves of Japanese supermarkets, marking the first time such a brand of Vietnam had successfully accessed one of the world’s most choosy markets. The launch of the second brand, Japonica-AAN, continues to demonstrate Vietnam’s determination to improve farm produce quality and conquer demanding markets, including Japan. VNA Photo
Vietnam's second rice brand enters picky Japanese market

Japonica-AAN has become the second Vietnamese rice brand to have entered Japan, with a ceremony held on October 9 to debut the produce. In 2022, the AAN brand of ST25, a Vietnamese variety winning the World’s Best Rice title, hit the shelves of Japanese supermarkets, marking the first time such a brand of Vietnam had successfully accessed one of the world’s most choosy markets. The launch of the second brand, Japonica-AAN, continues to demonstrate Vietnam’s determination to improve farm produce quality and conquer demanding markets, including Japan. VNA Photo

Vietnam's second rice brand enters picky Japanese market

VNA Photos

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