Vietnamese still love to travel in 2025 despite spending challenges

  • A visitor takes a
    A visitor takes a "check-in" photo on top of Ba Den mountain at an altitude of 986 metres, enjoying the view from the tallest peak in South of Vietnam. VNA Photo
  • Booking.com, atourism service provider, reveals that 69% of Gen Z wanted to try one-of-a-kind destination experiences such as skydiving and hot air ballooning. VNA Photo
    Booking.com, atourism service provider, reveals that 69% of Gen Z wanted to try one-of-a-kind destination experiences such as skydiving and hot air ballooning. VNA Photo
  • A girl poses with colourful lanterns in Hoi An, Quang Nam province. VNA Photo
    A girl poses with colourful lanterns in Hoi An, Quang Nam province. VNA Photo
  • Visitors enjoy sticky rice cake pounding activities with Mong people in Yen Bai province. VNA Photo
    Visitors enjoy sticky rice cake pounding activities with Mong people in Yen Bai province. VNA Photo
Vietnamese tourists continue to have a strong passion for travel, valuing precious time spent with friends and family, according to digital travel platform’s latest study. While there have been concerns about discretionary spending challenges in Vietnam for 2024 and beyond, a new study from Agoda indicates that the desire for travel among Vietnamese tourists is anticipated to persist into 2025. A recent study from Cimigo revealed that Vietnamese consumers are focusing on savings as their optimism wanes in the face of household economic uncertainty. The report highlighted a reduction in discretionary spend as consumers delayed or halted major purchases and shifted to value-based purchases. VNA Photo

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