Vietnamese lychees win over UK consumers

  • Overseas Vietnamese enthusiastically choose lychees at a Vietnamese supermarket in Deptford, Lewisham district, London. VNA Photo: Phong Hà
    Overseas Vietnamese enthusiastically choose lychees at a Vietnamese supermarket in Deptford, Lewisham district, London. VNA Photo: Phong Hà
  • The Vietnam Trade Office in the UK in collaboration with TT Meridian Company organized a lychee week in London. VNA Photo: Phong Hà
    The Vietnam Trade Office in the UK in collaboration with TT Meridian Company organized a lychee week in London. VNA Photo: Phong Hà
  • During lychee week, Vietnamese supermarkets in London display posters promoting the quality of Vietnamese lychees. VNA Photo: Phong Hà
    During lychee week, Vietnamese supermarkets in London display posters promoting the quality of Vietnamese lychees. VNA Photo: Phong Hà
  • British customers are delighted to enjoy the taste of Vietnamese lychee. VNA Photo: Phong Hà
    British customers are delighted to enjoy the taste of Vietnamese lychee. VNA Photo: Phong Hà
A Vietnamese Lychee Week is taking place in London from June 17 to 24 to promote the tropical fruit to UK consumers, drawing interest from both the Vietnamese community and local residents. The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market. Promotional materials, special displays, and discounts on fresh lychees are featured in Vietnamese supermarkets across London. A dedicated website, www.vietnameselychee.uk, has also been launched to provide product information and retail locations. VNA Photo: Phong Hà

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