Ho Chi Minh City tourism pivots to quality-driven growth

Tourists experience spiritual tours in HCM City. VNA Photo: Mỹ Phương
Tourists experience HCM City tours on Vespa. VNA Photo: Mỹ Phương
HCM City launches a series of tourism promotion activities at the Tan Son Nhat International Airport. VNA Photo: Mỹ Phương
Foreign visitors are interested in Vietnam's traditional culture. VNA Photo: Mỹ Phương

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Ho Chi Minh City tourism pivots to quality-driven growth

01/07/2026 09:16 | TTXVN

Ho Chi Minh City’s tourism sector is set to sharpen its focus on quality-led growth in 2026, putting visitor experience at the centre, urban cultural identity at the core, and innovation and digital transformation as key growth drivers. Tourism development is being steered towards a multi-product, multi-space model that closely links the city centre with riverside, coastal and ecological forest areas, within the broader vision of a post-merger mega-city. In 2025, HCM City welcomed more than 8.55 million international visitors and around 4.56 million domestic tourists, generating tourism revenue of 278 trillion VND (over 10.5 billion USD). These results provide a solid springboard for shaping tourism growth in 2026 and the years ahead. The city has set ambitious targets for 2026, aiming to welcome 11 million international visitors and 50 million domestic tourists, with total tourism revenue projected at 330 trillion VND. VNA Photo: Mỹ Phương

Ho Chi Minh City tourism pivots to quality-driven growth

Ho Chi Minh City’s tourism sector is set to sharpen its focus on quality-led growth in 2026, putting visitor experience at the centre, urban cultural identity at the core, and innovation and digital transformation as key growth drivers. Tourism development is being steered towards a multi-product, multi-space model that closely links the city centre with riverside, coastal and ecological forest areas, within the broader vision of a post-merger mega-city. In 2025, HCM City welcomed more than 8.55 million international visitors and around 4.56 million domestic tourists, generating tourism revenue of 278 trillion VND (over 10.5 billion USD). These results provide a solid springboard for shaping tourism growth in 2026 and the years ahead. The city has set ambitious targets for 2026, aiming to welcome 11 million international visitors and 50 million domestic tourists, with total tourism revenue projected at 330 trillion VND. VNA Photo: Mỹ Phương
Ho Chi Minh City tourism pivots to quality-driven growth

Ho Chi Minh City’s tourism sector is set to sharpen its focus on quality-led growth in 2026, putting visitor experience at the centre, urban cultural identity at the core, and innovation and digital transformation as key growth drivers. Tourism development is being steered towards a multi-product, multi-space model that closely links the city centre with riverside, coastal and ecological forest areas, within the broader vision of a post-merger mega-city. In 2025, HCM City welcomed more than 8.55 million international visitors and around 4.56 million domestic tourists, generating tourism revenue of 278 trillion VND (over 10.5 billion USD). These results provide a solid springboard for shaping tourism growth in 2026 and the years ahead. The city has set ambitious targets for 2026, aiming to welcome 11 million international visitors and 50 million domestic tourists, with total tourism revenue projected at 330 trillion VND. VNA Photo: Mỹ Phương
Ho Chi Minh City tourism pivots to quality-driven growth

Ho Chi Minh City’s tourism sector is set to sharpen its focus on quality-led growth in 2026, putting visitor experience at the centre, urban cultural identity at the core, and innovation and digital transformation as key growth drivers. Tourism development is being steered towards a multi-product, multi-space model that closely links the city centre with riverside, coastal and ecological forest areas, within the broader vision of a post-merger mega-city. In 2025, HCM City welcomed more than 8.55 million international visitors and around 4.56 million domestic tourists, generating tourism revenue of 278 trillion VND (over 10.5 billion USD). These results provide a solid springboard for shaping tourism growth in 2026 and the years ahead. The city has set ambitious targets for 2026, aiming to welcome 11 million international visitors and 50 million domestic tourists, with total tourism revenue projected at 330 trillion VND. VNA Photo: Mỹ Phương
Ho Chi Minh City tourism pivots to quality-driven growth

Ho Chi Minh City’s tourism sector is set to sharpen its focus on quality-led growth in 2026, putting visitor experience at the centre, urban cultural identity at the core, and innovation and digital transformation as key growth drivers. Tourism development is being steered towards a multi-product, multi-space model that closely links the city centre with riverside, coastal and ecological forest areas, within the broader vision of a post-merger mega-city. In 2025, HCM City welcomed more than 8.55 million international visitors and around 4.56 million domestic tourists, generating tourism revenue of 278 trillion VND (over 10.5 billion USD). These results provide a solid springboard for shaping tourism growth in 2026 and the years ahead. The city has set ambitious targets for 2026, aiming to welcome 11 million international visitors and 50 million domestic tourists, with total tourism revenue projected at 330 trillion VND. VNA Photo: Mỹ Phương

Ho Chi Minh City tourism pivots to quality-driven growth

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