F&B market robust on rising middle class

  • A Japanese Takumi-brand restaurant on Linh Lang street of Hanoi. VNA Photo: Hoàng Hiếu
    A Japanese Takumi-brand restaurant on Linh Lang street of Hanoi. VNA Photo: Hoàng Hiếu
  • A Japanese Takumi-brand restaurant on Linh Lang street of Hanoi. VNA Photo: Hoàng Hiếu
    A Japanese Takumi-brand restaurant on Linh Lang street of Hanoi. VNA Photo: Hoàng Hiếu
  • A Japanese Takumi-brand restaurant on Linh Lang street of Hanoi. VNA Photo: Hoàng Hiếu
    A Japanese Takumi-brand restaurant on Linh Lang street of Hanoi. VNA Photo: Hoàng Hiếu
  • Japanese-style Van Phuc Restaurant on Dao Tan street of Hanoi. VNA Photo: Hoàng Hiếu
    Japanese-style Van Phuc Restaurant on Dao Tan street of Hanoi. VNA Photo: Hoàng Hiếu
  • Japanese-style Van Phuc Restaurant on Dao Tan street of Hanoi. VNA Photo: Hoàng Hiếu
    Japanese-style Van Phuc Restaurant on Dao Tan street of Hanoi. VNA Photo: Hoàng Hiếu
The food and beverage (F&B) market in Vietnam is forecast to be robust, with the rising middle class providing significant opportunities for expansion and market entry. However, competition will grow fiercer. A recent market analysis by iPOS.vn found optimism across the industry. Findings showed that the F&B industry reached a revenue of 590 trillion VND (23.65 billion USD) in 2023, a rise of 11.47% against 2022, in which dine-in accounted for more than 91%. iPOS.vn forecast that the industry will reach a revenue of 655 trillion VND this year. The middle class in Vietnam currently accounts for 13% of the country’s population and is forecast to increase to 26% by 2026. The country’s GDP per capita is expected to exceed 5,000 USD this year. VNA Photo: Hoàng Hiếu

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