Consumers spend 7.8 billion USD on online shopping in H1 2025

  • In the first half of 2025, the number of booths on e-commerce platforms decreased by 6% compared to the same period last year, showing that the market trend is increasingly leaning towards large sellers and actual stores. VNA Photo: Hương Giang
    In the first half of 2025, the number of booths on e-commerce platforms decreased by 6% compared to the same period last year, showing that the market trend is increasingly leaning towards large sellers and actual stores. VNA Photo: Hương Giang
  • The most purchased product groups are food, beverages, cosmetics, fashion, sports, home care and technology. VNA Photo: Hương Giang
    The most purchased product groups are food, beverages, cosmetics, fashion, sports, home care and technology. VNA Photo: Hương Giang
  • In the first half of 2025, the number of booths on e-commerce platforms decreases by 6% compared to the same period last year, showing that the market trend is increasingly leaning towards large sellers and actual stores. VNA Photo: Hương Giang
    In the first half of 2025, the number of booths on e-commerce platforms decreases by 6% compared to the same period last year, showing that the market trend is increasingly leaning towards large sellers and actual stores. VNA Photo: Hương Giang

VNA Photos

Consumers spend 7.8 billion USD on online shopping in H1 2025
07/31/2025 15:29 | TTXVN |
Sales on Vietnam’s four e-commerce platforms including Shopee, Lazada, Tiki and TikTok Shop in the first half of this year reached 202.3 trillion VND (7.8 billion USD). Imported goods group recorded sales of 7.5 trillion VND with more than 164 million products sold, up nearly 7% against the same period last year. According to the forecast of smart data platform Metric.vn, e-commerce sales in the third quarter of 2025 can reach 122.8 trillion VND, while consumption output can reach about 1,236 million products, increasing by 21% in sales and 27% in output compared to the previous quarter. The total retail e-commerce revenue of goods in 2025 can increase to more than 30 billion USD. VNA Photo: Hương Giang

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