Safety Delivered: utilising media to promote usage of crash helmet
Safety Delivered, a program implemented by non-profit Asia Injury Prevention (AIP) Foundation and supported by The UPS Foundation since 2017, is set to launch a series of multimedia campaigns, including billboard installations, photo contests and public service announcements across primary schools and hospitals in Hà Nội, HCM City and Thái Nguyên Province to raise awareness of the importance of helmet use.