Ministry asks for continued domestic tourism stimulus programmes
Hanoi (VNA) – The Ministry of Culture, Sports and Tourism has issued a document,
asking tourism management departments, tourism associations and businesses to continue carrying out domestic tourism
stimulus programmes in the remaining months of 2020.
The ministry suggested localities and businesses actively choose their own
messages suitable to the attractiveness and specific products of destinations,
focusing on stimulating demand of target tourists who are Vietnamese and
foreigners working and living in Vietnam.
Enterprises and localities should pay attention to introducing destinations and
attracting visitors on the basis of existing stimulus coalitions, and encourage
the formation of new stimulus, it said.
According to the ministry, localities and enterprises need to develop high-quality
product packages with attractive prices, diversified programmes, and building
flexible refunding and swapping policies to ensue the interests of tourists.
The ministry recommends
that businesses and localities need to strictly follow instructions and
regulations on COVID-19 prevention and control, ensuring safety at travel
businesses, accommodation establishments, and destinations,
Tourists and businesses are requested to regularly update information on safe
destinations on the mass media and related digital technology applications.
The tourism
industry is required to promote communication campaigns about safe and
attractive Vietnamese tourism on media channels, contributing to eliminating visitors’
fear of traveling.
The Vietnam National Administration of Tourism (VNAT) is tasked
with coordinating activities of tourism
stimulus alliances of localities, while tourism associations, businesses, and airlines
are required to support localities and businesses to advertise information
about the stimulus programmes on the website www.vietnamtourism.gov.vn, the
Tourism Newspaper, the Tourism Magazine and the Youtube, Zalo, and Facebook
channels of VNAT./.